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pictured above, created a metaphor of a virtual store to showcase their products. The aisles lead you to second-level screens. Metaphors help your audience understand and remember concepts. When you choose graphics or symbols that your users already understand, you'll provide a familiar experience. This results in a truly intuitive interface. When you design using metaphors, use a word-image association game. For example, the word "publication" leads to images of books, newspapers, or newsletters. The word "tree" makes people think of branches, leaves, trunk, and roots. Your desktop computer uses metaphors with trash cans, in boxes, phones, and file folders. Another item to remember when designing metaphors is to test your images on a target audience to make sure your audience "gets" your message. free web site, Web Site Design.

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Themes are another option to use to create a third-generation site. It's tempting to throw in more of everything when you design a themed site, but you should resist the temptation. Too much sound, animation, fonts, and graphics lead to clutter and confuse your visitors. Successful themes are subtle and consistent. Remember simplicity! The web site for Peachpit Press has a fun, friendly theme. Many of Peachpit's books are on technical subjects; this playful theme takes the fear out of nontechie customers. Note how the designers have kept the homepage very simple. Notice how the type is as playful as the graphics. This is how a well designed site creates an identity. What can you use for themes? Lots of things! Here are some ideas: artistic, futuristic, Art Deco, high-tech, Western, primitive, photographic . . . use your imagination! flash web design.
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